Doilies Make the Difference – Video
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Make your Marketing Material Work Overtime
Printed marketing materials are a versatile tool in your business toolbox. Your ability to think outside the box can turn some basic, traditional printed materials into powerful, unique advertising.
Almost everyone uses business cards. It can be hard to come up with a truly unique and intriguing design, but with a little creativity, business cards can be used in a variety of ways:
RSVP Cards: Get your name out there and provide people with a way to R.S.V.P to your upcoming promotional events. No need to spend money on separate R.S.V.P. cards.
Labels or Tags: Your business card has all of your contact information and carries your logo. Why wouldn’t you make sure that information goes home with every one of your products? Business cards are the perfect size to attach to your product as a tag or tuck into your packaging.
Discount Cards: Give customers an incentive to return by including a frequent buyer program on your business card. Once someone purchases from you 10 times, offer a free gift!
You can use brochures to introduce people to your business, and they can also provide:
Menu or List of Services: Brochures are the perfect medium to provide your customers or clients with a list of your products or services in the same space where you explain who you are and what you do. That makes your brochure a resource for your clients.
Handouts: The benefit of using brochures as handouts at seminars or conferences is that they can hold a large amount of information without taking up a lot of space. The compact design of a brochure allows you to present your audience with a wealth of knowledge without cramming too much text into a small space.
No matter which print materials you choose to use, make sure you are getting the most for your money. Think about unconventional ways to use all the tools available to you, to reach more people and keep them coming back to your business.
