As a small business owner, you understand the importance of well-designed marketing material. You need a logo that pops, a brand that customers recognize, and print materials that draw the eye. Choosing the right color for these elements is vital to your business’ success.
Colors convey emotion, can influence decisions, and create reactions within your body. So have you chosen the right colors to represent your business. Find out if you’re using the subtle language of color to draw in customers or push them away.
Black: To infuse some drama into your marketing materials, add some bold, black elements. Black has also long stood for elegance and sophistication. Black is the perfect color for a business that exudes power, stability and authority.
White: Ever wonder why all doctors wear white coats? It’s because white makes people think clean and sterile. The use of white space in design is vitally important. It gives the eyes a place to rest and provides relief from visual clutters. The improper use of white space will ruin an otherwise stellar design idea. …Read More →